Everything But Water Selects Manhattan Active™ Omni to Enhance Omnichannel Customer Experience
Today’s consumers expect a unified experience as they interact with retailers at multiple touchpoints – in brick-and-mortar stores, online and at contact centers – and expect to receive a positive and consistent brand experience regardless of where it is taking place. Manhattan Active Omni is the first solution to fuse order management and store fulfillment applications with next-generation point of sale and clienteling applications on a single platform. It will provide Everything But Water store associates with a 360-degree view of customer information and access to the company’s full network of inventory so they can provide personalized “buy anywhere, ship anywhere” service.
“Everything But Water’s mission is to make women feel confident and beautiful. We want to exceed our customers’ expectations, provide them with an amazing ‘me moment’ and deliver a consistent and exceptional shopping experience,” said
As a cloud-native, versionless and fully extensible offering, Manhattan Active Omni is always current and able to seamlessly scale to meet Everything But Water’s future growth needs. The solution’s swift implementation time also decreases downtime, allowing the retailer to initiate in-season upgrades as needed.
“Addressing the demands of today’s sophisticated omnichannel shopper is arguably the most daunting challenge the retail industry has ever faced,” said
The implementation of Manhattan Active Omni follows Everything But Water’s recent purchase of Manhattan SCALE™ to address its warehouse management needs and fully automate its distribution center. “We are excited about leveraging other Manhattan Active solutions as our business continues to grow in size and complexity,” added Blumenthal.
About Everything But Water
Everything But Water provides the perfect getaway wardrobe for fashionable women. Its 100+ stores coast-to-coast and winning online boutique at everythingbutwater.com are luxurious resort lifestyle shopping destinations, offering an extensive collection of well-curated designer swimwear, resortwear and accessories. The staff's expert eye for flattering every curve makes women feel confident and beautiful.
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Source: Manhattan Associates